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Ed Shiller will work with you to develop and implement communications strategies and programs that will better enable your organization to grow and prosper.
Strategic communications rests on three pillars:
- Knowing how to speak and write effectively.
- Knowing what to say and write, when to say and write it, and to whom
- Publicizing what you say and write so your underlying messages are heard and acted upon
Ed's strategic ommunications planning and implementation builds on these pillars by:
- Identifying organizational goals and objectives
- Analyzing key publics – stakeholders and other groups and individuals
- Developing effective messaging
- Creating communications opportunities – such as speeches, special events, news releases, media interviews, op-ed articles, internal meetings, annual meetings, annual reports, brochures and social media posts – to reach your key publics
- Writing the necessary communications materials
- Designating and taining spokespersons
- Identifying organizational goals and objectives
- Analyzing key publics – stakeholders and other groups and individuals
- Developing effective messaging
- Creating communications opportunities – such as speeches, special events, news releases, media interviews, op-ed articles, internal meetings, annual meetings, annual reports, brochures and social media posts – to reach your key publics
- Writing the necessary communications materials
- Designating and taining spokespersons